Combat Veteran Rehabilitation Foundation
Responsive Web Design
• UI/UX Research & Web Design • Wireframes • UX Content Writing • WordPress Development •
COMBAT VETERAN REHABILITATION FOUNDATION
Introduction : My team, Holodyn, and I partnered with an Atlanta-based non-profit organization, Combat Veteran Rehabilitation Foundation, to create a user-focused website to serve as a platform for mission outreach, fundraising, and volunteer recruitment dedicated to giving back to those that would have given it all. We helped them build the vision from the ground up with branding direction and content curation.
THE CHALLENGE
The founding members of CVRF approached us about developing a website for their nonprofit’s mission to provide vital services for combat veterans in need. With a combat veteran serving as a founding board member, this nonprofit uniquely understood the struggles of veterans struggling with addiction, unemployment or underemployment, and/or homelessness. They needed help with branding, tone and voice, and refinement of the organization’s fundraising goals and avenues.
RESEARCH
We interviewed five combat veterans who has served in the last 2o years to identify several research objectives:
- What helps veterans the most when re-entering civilian life?
- What services were, or weren’t available, to vets after their service ended?
- What are obstacles prevented veterans from accessing resources that are available?
PROJECT GOALS
- To consolidate and provide consultation on which services would benefit combat veterans to receive the best return on investment
- To create clear and easy to use pathways to vital information about the organization including fundraising strategy and investor, veteran, and volunteer outreach
- To provide a platform for veterans to feel comfortable using their voices to tell their real life stories in order to connect and raise awareness
DESIGN SOLUTIONS
Concept
Highlight veteran stories using a patriotic, advocate, informative, and compassionate content copy
Design
UI/UX Research & Design, Wireframes, Web Design, UX Content Writing, WordPress Development
Implement
Development: David Hunt & Michael Longver
Brand Design: Carrie Brown
Content Copy: Chelsea Stockdale
UX Design: Kasey Burkhalter
Lo-fidelity wireframes
