CIRCLEBACK

iOS Case Study

Project

Circleback

Role

UI/UX Design, UX Research, User Interviews, Prototype, A/B Testing

Introduction

Circleback is a mobile app designed to help educators collaborate through work flow disruptions and staffing shortages.

PROBLEM

Staffing shortages in public education causes a daily redistribution of workload assignments and teams comprised of co-workers collaborating short term.

A study by the National Center for Education Statistics (NCES) in March found that 44% of public schools reported teaching vacancies. By LinkedIn’s calculations, the number of teachers who quit in 2022 was almost 41% higher than a year earlier.

SOLUTION

Create a mobile app that facilitates spontaneous as well as send-and-receive messages that incorporate a daily dashboard, social feature, video chat, file share, and instant messaging.

USER INTERVIEWS

OBJECTIVE

To obtain quantitative and qualitative data from our target user to root our design decisions in research

METHOD

User Research Plan, User Interviews, User Surveys, 28 participants total

SAMPLE RESEARCH QUESTIONS

  • Q1.

    What is the most time consuming part of your work day?

  • Q2.

    How often is your workday extended due to a disruption in work flow?

  • Q3.

    How do you currently collaborate with your team members?

  • Q4.

    What are the drawbacks when using your organization’s communication system?

  • Q5.

    How often do you feel your workplace meeting accomplished the intended objective?

SURVEY KEY INSIGHTS

88%

Meetings are scheduled for collaboration, brainstorming, and planning.

90%

Participants stated verbal one-on-one meetings were fastest and most productive.

75%

Participants considered meetings to interrupt their workflow and feel like a waste of time.

UI DESIGN

OBJECTIVE

Create a user interface that would be quick, easy, and familiar for our user to use in a fast-paced work environment